For the development and production of the Porsche 911 Targa bottle opener, we were once again awarded the Promotional Gift Award in the custom-made category.
The article was used as part of a comprehensive communication strategy to introduce the new Porsche 911 Targa. The custom-made product represents a completely new development: The bottle opener, which takes up the “style-defining” design element, the aluminum bracket, was faithfully recreated from an original component of the vehicle model using technical drawings. The recessed lines and the raised “Targa” lettering can also be found in the cast metal. The bottle opener is delivered in a matt cellophane-lined gift box with a slip lid and black EVA insert.
The promotional item “tangibly” conveys the communication goals as well as the Porsche brand values of design, exclusivity and tradition. Once handed over by the dealer, every customer or interested party can take a “piece” of Porsche home with them. That convinced the jury.
