For the development and production of the Porsche 718 Cayman/Boxster mailing, we were awarded the German Design Award for “Excellent Communications Design” and “Integrated Campaigns” in 2017.
The new Porsche Cayman has changed quite a bit. New name: 718 Cayman. New engine: 4-cylinder turbo. Unchanged: the uncompromising mid-engine concept. It ensures a particularly close relationship with the road. We have showcased this relationship with the value add-on for direct mailing: a globe on which the 718 Cayman stoically circles. How? Through a specially developed magnetic mechanism that holds the vehicle on the “north pole” of the sphere.
At the same time, the same mailing was produced for the Porsche 718 Boxster.
