PROJECT
#gobackpack Flags
100% Cotton
Colored according to Pantone
Printed header cards
Project description:
The focus of the new social media and influencer campaign was a money-back campaign, both online and in local stores. Customers who bought Jack Wolfskin products received up to 200 euros back if they sent in a travel video. The recurring symbol is the #gobackpack flag, which acts both as a “participation card” for the purchased product and at the same time as a multifunctional giveaway for outdoor adventures.
The 55 x 55 cm cloths made of 100% cotton were dyed according to Pantone, printed in one color, folded onto cardboard and individually attached to a printed header card.
