The fourth edition of HAPTICA® live ’16 on March 16th in Bonn was a win for haptic advertising.
A high-quality and diverse exhibition mix, interested visitors from the advertising and marketing industry held constructive discussions and presented creative concepts. Interesting facts and “noticeably different” lectures as well as happy winners of the Promotional Gift Award rounded off this important annual event in the advertising industry.
We can proudly announce that we will be taking one of the highly sought-after awards in the merchandising category with us to Berlin.
Project description:
Mark Knopfler is undoubtedly one of the greatest electric guitarists in the world and is one of the “best-selling music artists” in music history.
The USB sticks were developed specifically for the “Mark Knopfler Tracker Tour 2015” in the shape of a miniature guitar and produced using metal injection molding. The 4 GB memory was available to purchase after the show as a special souvenir with the live recording of the concert you had just experienced.
The miniature guitars were modeled exactly on the ones Mark Knopfler played during his tour: a Gibson Les Paul, a Martin D and a Blue Pensa D.
The idea of a live recording of the concert is at least as attractive as the design, workmanship, practical use and packaging in the form of a miniature guitar case.
Collectors can also purchase all 3 guitars in the corresponding “mini” three-pack case, stylish and perfectly protected.
The harmonious overall concept convinced the jury and gave us the highly coveted Promotional Gift Award 2016 in the merchandising category.
